Monday, October 19, 2009

3C Brief Report

3C-BJIM
Universiti Sains Malaysia


Contents

Completed Projects
1st Penang CSR Forum: ‘Business Ethics – Our Competitive Edge’

Precious Gift Campaign with Chee Wah Corporation

International IBM Volunteer Program

International CSR Internship Program with STIE Perbanas Surabaya: Training and CSR Event in Penang

International CSR Internship Program with STIE Perbanas Surabaya: CSR Workshop in Surabaya

Uncle Jery’s CSR Program: One Malaysia Colouring Contest

Uncle Jery’s CSR Program: Nationwide Colouring Competition For Young Learners

CSR Workshop with Delegates from Iranian Public Relations Practioners Association

CSR and Corporate Strategy Seminar : Insights from Vietnam Employer of the Year

Langkawi BJIM Workshop

Seminar on Workplace CSR: Sharing IBM values in Diversity Management and Supply-chain Diversity.








#1: 1st Penang CSR Forum:
‘Business Ethics – Our Competitive Edge’

On Thursday June 11 2009, USM’s 3CBJIM, Intel Malaysia, investPenang and Motorola have jointly organized the 1st Penang Corporate Social Responsibility (CSR) Forum 2009 entitled ‘Business Ethics – Our Competitive Edge’. The event was held at Auditorium A, Level 5, KOMTAR

Launched by the Chief Minister of Penang, the aim of the Forum is to create awareness amongst the public and the private sectors on business ethics, identify potential collaborations between the public and private sectors on matters pertaining to corporate governance, and provide a platform for on-going dialogue on corporate governance between the industry and the State Government.
The following is the forum programme:
12.00 p.m. Lunch

1.30 p.m. Opening & Keynote Speech by Chief Minister of Penang,
YAB Tuan Lim Guan Eng

1.50 p.m. Business Ethics Sharing, Presenters:

Ellisha Nasruddin (Ph.D.) and Reevany Bustami (Ph.D.), Universiti Sains Malaysia – Ethics in Business (ethics and business sustainability)

Suresh Chandra, Financial Controller, Intel Malaysia - Employees Awareness on Ethics and Code of Conduct (how Intel creates awareness and ensures compliance amongst the employees)

TT Yew, Managing Director, Motorola Malaysia - Ethics in Supply Chain Management (how Motorola creates awareness on ethics for their suppliers, and ensures compliance amongst the suppliers)

Ahmad Yuzri Mohd. Zainul Abeedin, Information Technology Officer, Penang State Finance Department - Penang State Government E-Procurement (how the E-Procurement makes the government tender process transparent and more user-friendly)

3.20 p.m. Break

3.30 p.m. Panel Discussion on Business Ethics – Our Competitive Edge.

Moderator: Reevany Bustami (Ph.D.), Universiti Sains Malaysia.

Panel Members:

Rozaidi Razali (Chief Executive Officer, Institut Integriti Negeri Pulau Pinang)

Atul Bhargava (Managing Director, Intel Malaysia)

Professor Lim Koon Ong (Deputy Vice-Chancellor, Industry & Community Network, Universiti Sains Malaysia)

Marco G. Battistotti (General Manager, G Hotel, representing the Malaysian Association of Hotels)

4.30 p.m. Refreshments & Networking

#2: Precious Gift Campaign
with Chee Wah Corporation


Chee Wah Corporation Berhad, in collaboration with a 3C-BJIM and , has launched the Precious Gift Campaign with the mission of educating the public about the importance of early childhood education and to give the less fortunate the most precious gift of all ---- knowledge.

From 16 November 2008 to 15 February 2009, Chee Wah Corporation Berhad & Future Ace together with 3C-BJIM have laid out plans to implement the Precious Gift Campaign nationwide. With the Precious Gift Campaign, Chee Wah Corporation Berhad & Future Ace have allocated RM 1,000 worth of books for every RM 10,000 worth of Future Ace books sold in Malaysia. These Future Ace books are donated to selected orphanages throughout the country that are vetted by 3C-BJIM.
Among the list of orphanages for the Precious Gift Campaign 2008 / 2009 include:
Penang
● St Joseph Home
● Ramakrishna Ashrama
● Rumah Kanak – kanak Taman Bakti

Perak
● Rumah Kebajikan Kanak – kanak Taiping

Selangor & WP Kuala Lumpur
● Rumah Ozanam
● Sunbeams Home
● Ti Ratana Welfare Society Orphanage
● Rumah Kanak – kanak Tengku Budriah

Melaka
● Lembaga Pengurusan Kebajikan Anak Yatim & Miskin (PAYASUM)

Johor
● Pertubuhan Kebajikan Anak Yatim Johor (Rumah Barkat)

Sarawak
● Lembaga Kebajikan Anak – anak Yatim Negeri Sarawak

Sabah
● Rumah Anak Yatim Tambunan Sabah

#3: International IBM Corporate Service Corp Volunteer Program: Canada, India, Germany, US, Argentina

In the month of May and June 2009, USM 3C-BJIM has hosted eight IBM volunteers who are professionals from five different countries. This is part of their Corporate Service Corp program whereby these IBM volunteers have contributed to the Penang community, through collaboration with USM faculty members from four different schools (Dr Azizah from School of Management, Dr Jamilah from School of Communications and Puan Rosnah from School of Computer Science and Dr Reevany from School of Social Sciences) as well as with local Penang SMEs.

As a host 3C-BJIM has played the coordinating and advisory role to these IBMers, some of whom are highly qualified including managers and experts with master and PhD degrees. The programs has also received coverage from the press. The following is a sample of the media write-up from MIS Asia:

Malaysian state Penang’s SMEs can benefit from sustainability programmes, according to a partnership between technology giant IBM Malaysia and University Sains Malaysia (USM).
Develop a strategic blueprint
Wong said seven IBM volunteers from US, Argentina, India, the Czech Republic and Canada from IBM’s corporate service corps (CSC) together with a special task force from CPTAG, 3C-BJIM, were involved in this programme to develop a strategic blue print of short-term and longer term initiatives to steer SMEs for growth through sustainable business practices.
The seven IBMers were handpicked out of thousands of applicants from around the world to work on this project in Penang, said Wong. “The CSC will allow these high-potential IBMers to develop leadership skills while engaging with USM and local SMEs on developing business plans and programmes suited for a growth market. Not only would they have first-hand experience on this, but they can also share with their colleagues back home on what it really means to be a global citizen in a globalised economy.”
“This collaboration between USM and the IBM volunteers has definitely taken us many steps closer towards our aim to help empower local businesses and enhance our CSR initiatives here in Penang,” said CPTAG,3C-BJIM chairperson Dr. Reevany Bustami. “Together with the volunteers, we have had many milestones on what we can do for CSR platforms as best practices, as well as how we can work with SMEs in the state to transform and better manage their businesses to expand in and beyond Penang.”

Importance of sustainable practices
Bustami said they worked directly with a D’Monte Child Care & Development Centre to streamline the centre’s business management, incorporating business models and information technology that would potentially help the centre expand in and out of Penang. “With consistent business practices across its subsidiaries and a standard, managed set of operations, the centre can also optimise operational costs while providing better services to its customers.”
“One focus for businesses to consider is in the area of standardisation and consistent business processes. In D’Monte’s case, it allows the centre to serve its customers better in an organised way,” said David Reynolds, a CSC volunteer who is also a service delivery project manager in IBM USA. “Especially in this economic climate, it is very important for SMEs to optimise expenditure, while remaining competitive.”
“It was important to see that these CSR initiatives were focused on providing sustainable practices to the community and businesses to fit in with their specific needs with focused actions based on concrete data,” said 3C-BJIM Bustami. “These platforms that we have worked on together with the volunteers will enable the university and the community to better strategise for sustainability efforts with shared information and statistical facts.”

#4: CSR Internship Program with STIE Perbanas Surabaya: Training and CSR Event in Penang

For the first time, 3C-BJIM has initiated an international CSR internship program, from 3rd to 28th of February 2009. It is a collaborative project with STIE Perbanas Surabaya to train students to design and carry out CSR activities during the internship. The five Indonesian students who pioneered this program are Arman Susilo Nugroho, Putra Panji Respati, Dinda Listya Ayuningtyas, Micke Septi Setiawati and Karina Yusdiana Safitri. They were also accompanied by their lecturer Mr. Burhanudin

In addition, they were also given special training in preparing the program for potential CSR implemented in Indonesia. They are taught to assist companies raise their awareness to not only pursue profits but also to take part in addressing social issues. Their internship culminated in their organizing a big CSR event involving hundreds of children from all over Penang. As part of their training, they have visited and met officials in the Ministry of Education in Putrajaya.





#5: CSR Internship Program with STIE Perbanas Surabaya: CSR Workshop in Surabaya

As a follow up to the training in Penang, the five studenst also carried out a CSR workshop in Surabaya by bringing early childhood education experts (Puan Jameyah and Cik Naimah) to conduct a workshop to an audience of eighty teachers.

The workshop also received local media coverage:
Kegiatan CSR, 80 Guru SD Bahasa Inggris Ikuti Workshop
suarasurabaya.net Sebanyak 80 guru bahasa Inggris tingkat SD di Surabaya diberikan pendekatan dalam pengajaran bahasa Inggris untuk anak-anak di Auditorium STIE Perbanas Surabaya, Kamis (18/06).Dikemas dalam sebuah Workshop English Teaching for Young Learners, kegiatan ini merupakan corporate social responsibility (CSR) Universiti Sains Malaysia (USM). Ide tentang kegiatan ini bermula dari 5 orang mahasiswa STIE Perbanas Surabaya yakni DINDA, PUTRA PANJI, KARINA, ARMAND dan MICKE yang dikirim ke USM untuk bergabung dengan unit CSR. INDRASTUTI Public Relation STIE Perbanas mengatakan selama sebulan Februari 2009 lalu, kelima mahasiswa itu bekerja di unit CSR USM. Mereka mengamati bagaimana unit itu menjalin kerjasama dengan perusahaan atau institusi lain di Malaysia dalam rangka kegiatan CSR USM. “Mahasiswa kita ditargetkan untuk mempersiapkan program CSR untuk dikembangkan di Indonesia. Jadilah acara workshop ini,” ujar INDRA pada suarasurabaya.net, Kamis (18/06). Dalam workshop ini, didatangkan para pembicara yang merupakan personel dari CSR USM dan pakar pengajaran Bahasa Inggris. Mereka adalah YEOH HOOI SENG Founder of Uncle Jery’s Kids Programme, dr. REEVANY BUSTAMI Chairperson of CPTAG,3C-BJIM dan PUAN JAMEYAH SHERIFF Managing Director Integrated Literacy Sdn Bhd. Selain workshop, tim USM juga mengunjungi beberapa Taman kanak-kanak dan SD negeri, swasta dan bertaraf internasional.(git)
Source:
Surabaya.net


#6: Uncle Jery’s CSR Program:
One Malaysia Colouring Contest

Porpoise Marketing, in collaboration with 3C-BJIM, has organized a colouring competition, in conjunction with the National Unity week 2009. This colouring competition is a collaborative effort by Porpoise Marketing and (JPNIN) Jabatan Perpaduan Negara dan Integrasi Nasional Malaysia.

Children from Tabika Perpaduan and other kindergartens are invited to participate in this colouring competition. Attractive prizes such as trophies, certificates and goodie bags have been won by 15 children in the category of 4 to 6 years old.

The organizers have distributed freebies, sponsored by Porpoise Marketing, JPNIN and Nestle Malaysia during the colouring competition.

The colouring competition is in conjunction with the launching of the national-level Unity Week by the Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib bin Tun Haji Abd Razak. Also present were the Prime Minister’s wife, Datin Seri Rosmah Mansor, Minister in the Prime Minister’s Department Senator Tan Sri Dr Koh Tsu Koon and Deputy Foreign A. Kohilan Pillay.

During the launching ceremony, the Prime Minister has described about three pillars for national unity i.e. concept of acceptance, principle of nationhood, and concept of social justice.

It is believed that art is important for children especially during their early development. Art engages children’s senses in open-ended play and develops cognitive, social-emotional and multi-sensory skills. As children progress into elementary school and beyond, art continues to provide opportunities for brain development, mastery, self esteem and creativity. This is also based on tesearch which indicate that children will learn faster and more effectively through arts. Therefore, during the colouring competition, children are exposed to principle of nationhood, unity and moral values.


#7: Uncle Jery’s CSR Program:
Nationwide Colouring Competition
For Young Learners


With the support from 3C-BJIM, Uncle Jery’s Kids’ Programme has also organized a nationwide colouring competition for young learner in Malaysia on 29th March 2009 at SK Putrajaya Presint 11(3).

The main objective of this nationwide tour is to encourage children to enhance their creativity and talent at early age. It is because art play an important role in development of children which they can express things that they cannot put into words through drawing and colouring. At the same time, colouring fosters creativity and stimulates the imagination ability of a child.

During the event, around 200 kids take part in the colouring competition which from SK Putrajaya Present 11(3), SK Putrajaya Presint 8(2), Krista, Tadika Cendiakawan, Tadika Perpaduan, Kemas and other school around Putrajaya.

Uncle Jery’s Nationwide Tour

Uncle Jery’s Nationwide Tour 2009 Kuala Lumpur - Colouring Competition
Date : 10th May 2009
Venue : Great Eastern Mall, Kuala Lumpur.

Uncle Jery’s Nationwide Tour has organized colouring competition, in conjunction with the 40th anniversary of Universiti Sains Malaysia. Children from kindergarten and primary schools are invited to participate in the colouring competition. Attractive prizes such as trophies, certificates and goodie bags have been won by 10 children in this open category. The organizer has distributed freebies, sponsored by Uncle Jery’s Kids’ Programme, prizes from Future Ace during the colouring competition.

The colouring competition is in conjunction with the MPH Book Fair in Great Eastern Mall. Uncle Jery’s Colouirng Club and MPH have co-organized Uncle Jery’s Story Telling, Uncle Jery’s Quiz Challenge and Uncle Jery’s Colouring Competition during the weekend. Prizes and freebies are sponsored by Uncle Jery’s Kids’ Programme, Future Ace and MPH Bookstore.



#8: CSR Workshop with Delegates from
Iranian Public Relations Practioners Association

On Wednesday, 5th of August 2009, 3C-BJIM has organized a CSR workshop attended by a hall full of representatives from the Iranian Public Relations Association.

Dr Jamilah who is the chairperson of the organizing committee has successfully gathered the Iranian participants in a workshop launched by the Deputy Vice Chansellor of BJIM. In the workshop Dr Ellisha also made a presentation entitled “CSR Disclosure & Public Relations: Status quo or Transformational?"

The following is a report write-up by Dr Jamilah:

Community Social Responsibility (CSR) concept is the latest innovation and dynamics in corporate bodies worldwide and it has also lead the way for
Universiti Sains Malaysia (USM).

With the initiative to accomplish something that is able to give impact and an overall positive momentum to USM, a seminar was organized by Corporate Conscience Circle (3C), Industry and Community Network, USM on 5 August 2009 at the Dewan Persidangan Universiti, USM.

The seminar was held on 5th August 2009 in Dewan Persidangan Universiti, USM and was officiated by Professor Lim Koon Ong, Deputy Vice Cansellor of Industry and Community Network Devision, USM. There were about 30 delegates from Iranian Association of PR Specialist and Kargozar Institute lead by Mr.Mehdi Bagherian, Puan Shameem Abdul Jalil from The Federation of ASEAN Public Relations Organisation (FAPRO) at the seminar together with fellow students and staff from USM

The seminar was organized as a platform to strengthen the relationships between Iran and Malaysia, specifically USM through visits and also it aims to promote affiliation in both
country’s economy, politics and social relationships.

There were two talks on CSR took place throughout the seminar by Dr. Jamilah Ahmad, Committee Members of Corporate Conscience Circle (3Cs), Industry and Community Network who talks about Public Relations Educations and Community Relations and Dr. Ellisha Nasruddin, with her title “CSR Disclosure & Public Relations: Status quo or Transformational? Both presenter have raised significant interest in relation to CSR amongst the delegate. This was proven through the overwhelmed Q&A session at the end of the seminar. It was a fruitful event for the Iranian delegates as well as the other participants

#9: CSR and Corporate Strategy Seminar : Insights from Vietnam Employer of the Year

3C-BJIM and the Graduate Business School (GSB) Club have jointly co-organised a seminar and dialogue entitled CSR and Corporate Strategy at School of Management on the 22nd of August.

The speaker, Dr. Trinh Quoc Tri, a certified pharmacist, is the owner of a pharmaceutical business and an entrepreneurial scholar who advocates the concept of nurturing happiness at workplace and unconditional giving. Winner of the best employer in Vietnam, he presented his business model and successful practices on CSR and Corporate Strategy.

As a member of 3C-BJIM, Dr Ellisha also helped in organizing and moderating the seminar. And as Dr Tri’s ideas were though-provoking, the question and answer session itslef lasted more than an hour.



#10: Langkawi BJIM Workshop

During the BJIM Workshop held in Langkawi on the 8th and 9th August, 3C-BJIM together with a group of BJIM representatives have identified a few viable projects to be implemented . Among them are:

1.Smoke-free city Project
The aim of the program is to raise awareness, carry out campaigns, conduct train-the-trainers workshops, certification of smoke-free environment as well as air-quality monitoring.

The target groups include media, state government, malls, public sites, members of public, USM students (Green Lung), hospitals, MOH, DOSH, and NGOs

2. Chemical-safety
The objective of the program mirros the smoke-free city project which is to raise awareness, carry out campaigns, conduct train-the-trainers workshops, as well as health monitoring,

The target groups are media, factories, agro-chemical producers, retailers, and users) state government, malls, public sites, members of public, USM students, hospitals, MOH, DOSH

3. Media Literacy
The objective of the program is to raise awareness, conduct workshops, and carry out train-the-trainer programs, and to share knowledge on basic video production

The target groups are Home stay operators, SMEs, secondary and primary students, NGOs, CSR practitioners

4.Traditional Malay Edu-cultural Tourism

The aim of the programs is to educate and bring revenues to the local heritage-based tourism which hosts include Home-stay operators & TCM therapists, museum (USM included), archaeological sites as well as local mosques

Note: TCM – traditional complementary medicine





#11: Seminar on Workplace CSR: Sharing IBM values in Diversity Management and
Supply-chain Diversity.

On Tuesday, 26th May 2009, 3C-BJIM, Graduate School of Business, and School of Management have jointly organised a seminar on “Workplace CSR: Sharing IBM values in Diversity Management and Supply-chain Diversity at the conference room, School of Management.”

The speaker, Mr JT O'Neil is one of the IBM volunteers under its Corporate Service Corp volunteer program. He presented the IBM model and policies on diversity management since it has won awards for its diversity practices.

JT has been with IBM since 2000, beginning as an intern in the Audit Accounting division. Since then, JT has held numerous positions in Worldwide Headquarters Financial Budgeting, Planning, Emerging Business Opportunity Investment Analysis, along with being the Lead Financial Analyst on multiple large Global Technology Service contracts, ranging from $1,000 to $1 Billion USD. JT holds an undergraduate degree in Finance and Accounting from the University of Pittsburgh, and an MBA from New York University in Economics, Finance, and Managing Organizations.